Bushpig is more than just a brand, it’s a tribute to the raw, unfiltered spirit of the Australian outback. Born and bred in the red dust, Bushpig stands for those who live tough, drive harder, and carry the grit of the land in their bones. We’re inspired by the roar of utes on dirt tracks, the crack of a cold one at sundown, and the legends who’ve turned outback living into a badge of honour.

At its core, Bushpig celebrates the culture of outback racing, derby chaos, and the unshakable pride of true-blue Aussies. We take influence from the old-school battlers, the blokes who get the job done without fuss, fight hard, work harder, and never take themselves too seriously. The name Bushpig itself is a nod to that wild, unpolished edge, the kind you don’t find in city slickers or air- conditioned boardrooms.

Our apparel and lifestyle gear are made for durability, comfort, and bold expression. Whether it’s a heavyweight tee built to take a beating, or a design that kicks dust in the face of boring fashion, every Bushpig product reflects the untamed heart of the outback. We’re not here for trends. We’re here for the long haul, through bush bashes, burnout pads, race days, and recovery sessions.

We stand proudly behind our gear because it’s made for real people, doing real things, in real tough conditions. Our community is made up of derby drivers, pig chasers, tradies, weekend warriors, and anyone who’s ever had to scrub red dirt out of their socks. If that sounds like you, then you’re one of us.

Bushpig: for the rough, the ready, and the ridiculously true blue.